Convert ‘Low Hanging Fruit’

Posted by on November 6, 2013 in B2B Leads, Blog, DME Solutions | 0 comments

Convert ‘Low Hanging Fruit’

‘Low hanging fruit’ is a commonly used metaphor for doing the simplest or easiest work first. Just picture a tree with fruit. The ‘low hanging fruit’ is the fruit that is lowest on the tree—meaning this fruit is easily reached by a person who is looking to obtain it. When the phrase ‘low hanging fruit’ is used, fruit is the equivalent of a reward, while low hanging describes the relative ease to acquire said fruit when compared to the fruit that is higher up on the tree.

In sales, ‘low hanging fruit’ means a target that is easy to achieve—it refers to the sale of products or services that are easier to sell. ‘Low hanging fruit’ represents the most obvious selling opportunity because it is readily achievable and does not require a great deal of effort.

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