Convert ‘Low Hanging Fruit’

Convert ‘Low Hanging Fruit’

‘Low hanging fruit’ is a commonly used metaphor for doing the simplest or easiest work first. Just picture a tree with fruit. The ‘low hanging fruit’ is the fruit that is lowest on the tree—meaning this fruit is easily reached by a person who is looking to obtain it. When the phrase ‘low hanging fruit’ is used, fruit is the equivalent of a reward, while low hanging describes the relative ease to acquire said fruit when compared...

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Identify Individual B2B & B2C Website Visitors!

Identify Individual B2B & B2C Website Visitors!

You already understand B2B Lead ID™ identifies business website visitors by company name. But now, B2B Lead ID™ can identify ANYONE! Anyone who clicks on a link to visit your site will be individually identified (it can be a link in a newsletter, a personal email, or anything else you’ve sent them). Once they’ve clicked on the link, the person is “tagged.” Now, anytime they return to your website (without clicking on the link ever...

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Website ‘Caller ID’ For B2B Sales Leads

Website ‘Caller ID’ For B2B Sales Leads

Did you know that the concept of telephone Caller ID is nearly 45 years old? That’s right, even back in the days of rotary dial telephones, people were eager to identify anonymous telephone callers. In 1968, Theodore George “Ted” Paraskevakos–a Greek communications engineer–began developing a system to automatically identify a telephone caller to its call recipient. After several attempts and experiments, he succeeded. This...

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